09 Citi Tech Engineer Annual ReportCiti Tech
2023
To boost team cohesion across its global tech workforce, Citi launched a year-end interactive review for engineers in India, China, Canada, and the U.S. Using data from Jira and Bitbucket, it visualizes each engineer’s annual contributions in a personalized, engaging way.
Inspired by global travel, the experience features iconic landmarks as interactive checkpoints. Engineers receive a travel-themed email linking to a journey where they unlock customized performance summaries and messages through playful interactions—fostering connection and motivation across teams.