05 Nike Basketball Interactive Experience
NOWHERE / Nike
2021

Commissioned by NIKE, NOWHERE designed and developed an interactive basketball challenge for the Nike House of Innovation Shanghai 001.

Inspired by LeBron James’ signature moves, the experience features three challenge modes: Lay Up, Crossover, and Open Court. Players have 60 seconds to activate floor sensors and score by jumping and shooting.

Dual cameras capture key moments, and participants can scan a code afterward to view their scores, performance breakdown, system rating, leaderboard position, and download highlight videos in normal and slow motion.